Swindon Town are well underway with their preparations for the upcoming 2026/27 League Two season, as manager Ian Holloway and the squad begin building momentum following a solid but ultimately frustrating 2025/26 campaign.
The Robins finished ninth in League Two last season, narrowly missing out on the play-offs after a 2-1 defeat to Chesterfield on the final day. Despite the disappointment, the club has moved quickly to lay the foundations for a stronger push next term, with several pre-season friendlies already confirmed and key contract decisions in progress.
Swindon have announced a series of pre-season fixtures that will see them face a mix of local rivals and higher-level opposition. The Reds will travel to Forest Green Rovers on July 14, followed by an away trip to Chippenham Town on July 14 evening. They will then host Championship side Bristol City at the County Ground later in the month, providing valuable experience against stiffer competition.
Further friendlies are expected to be confirmed in the coming weeks, giving Holloway the opportunity to assess his squad and integrate any new signings ahead of the league opener in August. The manager, who signed a long-term contract extension last year, remains a central figure in the club’s ambitions to climb the table and challenge for promotion.
Off the pitch, the club has been active in the transfer market. Recent reports link Swindon with several exciting targets, including a potential loan move for a Premier League forward and interest in a Hull City youngster. These additions would complement the core group that showed promise in the latter stages of last season.
One positive development has been the retention of key players. Defender Billy Kirkman recently signed a new contract, providing continuity in defence. Meanwhile, the club continues discussions with out-of-contract players as Holloway shapes his squad for the challenges ahead.
Earlier this week, the club provided updates on wider coaching staff restructuring, aiming to strengthen the backroom team as they prepare for what promises to be a competitive League Two season. Holloway has emphasised the need for everyone at the club to pull in the same direction following the near-miss on the play-offs.
Season ticket sales have been encouraging, with over 3,600 sold during the early bird period, reflecting strong fan support. Supporters will be eager to see the team build on their improved form from the second half of last season, where they demonstrated resilience and attacking quality.
Holloway has been vocal about his ambitions, stressing the importance of a strong pre-season to iron out any issues and foster team spirit. The experienced manager, known for his motivational style, will be looking to avoid the inconsistency that cost Swindon a top-seven finish last time out.
As the summer progresses, attention will turn to further incoming transfers and the finalisation of the pre-season schedule. The County Ground is set to host an “Evening with Ian Holloway” event in mid-July, offering fans a chance to hear directly from the manager about his vision for the campaign.
With the 2026/27 season on the horizon, optimism is building around Swindon Town. The blend of experienced leadership, promising young talent, and dedicated support could prove the perfect recipe for a successful year. Fans will be watching closely as the Reds aim to go one step further than last season and secure a play-off place or better.
The County Ground
Opened 1892
Capacity 15,728
History (from Wikipedia)
Things to do in Swindon.
The Savoy