Home of Southport FC

Opened 1905

Capacity 6,008

Rating: 4.3

(390) Google Reviews

Proper grass roots football, good family atmosphere with mascot, Sandy. As an away supporter, couldn't understand why certain areas of the ground were off-limits, no logic, not obvious segregation reasons.
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2 weeks ago
A nice ground. Bit run down, limited food and no parking. Friendly staff but I'd say a full pat down by security is a bit full on for a Tuesday night pre season friendly 😂🤣 #uts🦐🦐🦐
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8 months ago
First time at Haig Avenue. Lovely atmospheric road to the ground. Friendly and welcoming staff/ volunteers. Brilliant to see that non league football is thriving. Will definitely be back again.
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2 years ago
Was over for the pre season friendly Southport vs Huddersfield. (Could have been Seville with the weather) A lovely little stadium , friendly staff and a good atmosphere.. Took me back to the 4th division days of the late seventies. I remember Southport being in the league , and it would be nice to see them there again.
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2 years ago
Very welcoming and friendly club with a great atmosphere for a non league club. The fans are passionate and humorous certainly in the stands .Good food and drink facilities too and great little social club.
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2 years ago

History (from Wikipedia)

Southport F.C. moved to what is now called Haig Avenue in 1905 (then called Ash Lane). The road the ground is situated on and the ground itself were officially renamed Haig Avenue after Earl Haig in 1921.[7]

The grandstand that now stands at Haig Avenue was opened in August 1968, 2 years after the original main stand had burnt down.
[7] The wooden structure, which had been purchased from the Southport Flower Show burnt down the day after a game against Wrexham on Boxing Day in 1966 (a game which Southport won 1–0).[7] Most of the clubs possessions including kits, went up in flames with only the club safe (holding the previous day's takings) surviving. A temporary main stand was put up instead during the season Billy Bingham's side won promotion to the third division. Eric Morecambe presented the club with a trophy to commemorate their achievement.[7]

In 1973, following his first 
Grand National victory, Red Rum was presented to the crowd at half time during a match against Lincoln City.

Today there is open terracing at the 'Blowick' away end and on the 'Popular' side opposite the Main Stand. Covered terracing for about 10,000 spectators on the Popular side and Scarisbrick end was demolished following legal action against the football club by Sefton Council under the Safety of Sports Grounds legislation.

However, on 10 September 2012, it was announced that 
Merseyrail had agreed a sponsorship deal that would see Haig Avenue renamed the "Merseyrail Community Stadium".[4]

After years of procrastination, the club said that in the summer of 2014, with the financial assistance of 'Trust in Yellow' (the Supporters' Trust), County Insurance and a grant from the football authorities, it would erect new corner floodlights to replace those erected along the sides of the pitch over 40 years ago. While some preparatory work on the project started in May/June 2014, just within the deadline set in the town planning conditions, the club has since revised the completion date to November 2014.

Everton Reserves currently play their home games at the stadium.

On 4 August 2019, it was announced that the stadium would now be known as The Pure Stadium after Pure Business Group offered a 3-year naming deal.

Things to do in Southport.

Southport Pier.

11 Reviews
Photo of Jo El S.

In Southport lies the most *chilling* encounter I have ever experienced in my life! I was truly terrified! It started innocently enough by walking along... Read More

Photo of Paula C.

The pier itself is a lovely scenic walk with nice views . The arcade at the end of the pier however is a bit of a let down, most the vintage arcade games... Read More

Photo of Bailey m.

Nothing really to do but nice walk. great views and can also on the beach it's a good thing to do when your bored Read More

The Lakeside Inn.

6 Reviews
Photo of Angela C.

Nice pub very friendly staff especially the owner he brilliant very funny great outdoor seating with the view off marine lake were you can watch the boats... Read More

Photo of Janet S.

Teeny little pub with outdoor and indoor seating and lovely views over the Marine Lake, nothing fancy just essence of Southport. Read More

Photo of julie i.

This pub is a tiny little place with indoor seating and three outdoor seating areas. The deck in the back overlooks the water (boats, birds,pretty... Read More