Love this place. Proper football ground that has been maintained for the 21st century. Capacity is a little low for a Premier League club ; though when full the atmosphere can be electric. Would like to see the smaller Halford's Lane (West) stand replaced with one that mirrors the large East stand opposite , which would lift the capacity to 30K+
Ticket office is well organised and friendly staff, the club shop is small compared to some clubs, with not much of a range. The hospitality suite and boxes in east stand is second to none. The ground itself is great , but the atmosphere could be better at times. The pies are VILE. this season! 2019/20 pricing is excellent
Running along the west edge of the pitch and along Halford's Lane, the West Stand (formerly the Halford's Lane Stand) provided VIP seating before the advent of the new East Stand. The stand houses the main TV cameras as well as the press and commentary area. Chairman Jeremy Peace had announced plans for the Halfords Lane Stand to be demolished to make way for a single-tier, 10,000 seated stand, raising the total stadium capacity to around 32,000. However, following Albion's relegation from the Premier League, this plan has been shelved, despite Albion regaining their top flight status in 2008. The stand has instead been refurbished, cutting capacity from 28,003 to 26,272.
Affectionately called the Brummie Road by supporters, the Birmingham Road End runs behind the goal, adjacent to the A41. Traditionally, it housed the core of the home support and was the main source of the so-called Albion roar. When a terrace, it held up to 14,000, but the stand which replaced it in 1994 holds 8,000 all-seated spectators.
Between this stand and the East Stand lies the Woodman corner, named after the Woodman pub which stood just behind it until its demolition in 2004. The Woodman corner is home to a large throstle mascot, which was originally perched above the old (terraced) Woodman corner scoreboard. The throstle effigy first appeared in 1979 and has been a familiar sight in the stadium since.
Running behind the goal at the southern edge of the pitch, the Smethwick End houses away supporters, though they are only allocated part of the stand, except for cup matches. The remainder houses the most vocal of Albion's home support. Development in the summer of 2014 increased the stadium capacity to 26,850, with added seats made available in the Smethwick End due to the movement of the police control room. East Stand
Constructed: 2001Capacity: 8,791 (seated)
Replacing the old Rainbow Stand, the East Stand now houses the club's administration offices, club shop, club ticket office and corporate entertainment suites. The wings of the East Stand are known as the Woodman corner (which joins up with the Birmingham Road End, and is named after the Woodman public house that stood there until 2004) and the Millennium Corner (adjacent to the Smethwick End).
The Rainbow Stand was built in 1964, originally known as the East Stand, but gained the name Rainbow Stand over the next few years owing to its brightly painted seats. It originally consisted of standing accommodation in the lower section and seating in the upper section. However, a refurbishment project in 1977 saw the terracing replaced by executive boxes and seating. It survived until 2000, when it was demolished to make way for the new stand which opened in the 2000–01 season.