Home of AFC Bournemouth

Opened 1910

Capacity 11,364

Rating: 4.4

(2352) Google Reviews

The Vitality Stadium is the home of the AFC Bournemouth football team. It is tiny by Premier League standards having a capacity of less than 11,000. As an away fan you get a very good view of the game and are close to the pitch. Friendly staff.
Good family friendly ground an experience. Made all the better by a win.
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in the last week
Really nice little ground. Small but modern and quirky. Had an old school feel without feeling like the ground was going to fall apart. Enjoyed the game even though we had lost. No issues from the home fans. Stewarding was very strict. Never been scanned with a metal detector and searched by more than one person at once (this was for all fans) causing multiple people to be late. Was disappointed with how away fans were treat in the concourse and in the stand by stewards and officials. The club had definitely over sold tickets for how little room we were allocated. Had seen fans be pushed around and threatened because they physically couldn't find a place to sit. Would go back if my club were playing there again but now I've ticked the Vitality Stadium off my list I'm happy.
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9 months ago
I was shocked at my free boxing tkt..The best night ever..facilities only prob was 1 hr & 20 mins in queue to get a drink ( coffee) ...but what made the night was being in with the 'Winners crowd' those blokes treated me like a queen obviously as all Bournemouth lads oh I am 73 but when fighting started I was 21 lol Great place so I'm vering on being a footie babe or a boxing babe ..lol Parking was easy Toilets clean & so much security that You actually felt safe too
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3 months ago
Compact well organised stadium. Typical football ground pricing
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in the last week
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History (from Wikipedia)

In 1910, Boscombe F.C. was given a piece of land by the town's Cooper-Dean family, after whom the ground was named. The land was the site of an old gravel pit, and the ground was not built in time for the start of the 1910–11 season. As a result, the club played at the adjacent King's Park until moving into Dean Court in December 1910. However, the club facilities were still not ready, and players initially had to change in a nearby hotel. Early developments at the ground included a 300-seat stand.[3]

In 1923, the club were elected to Division Three South of 
the Football League, at which point they changed their name to Bournemouth & Boscombe Athletic. The first Football League match was played at Dean Court on 1 September 1923, with 7,000 watching a 0–0 draw with Swindon Town. Subsequent ground improvements were made following the purchase of fittings from the British Empire Exhibition at Wembley, which allowed the construction of a 3,700-seat stand. A covered terrace was added at the southern end of the ground in 1936.[3]

The club's record League attendance was set on 14 April 1948, when 25,495 watched a 1–0 defeat to 
QPR. The overall record attendance was set on 2 March 1957, when 28,799 spectators watched an FA Cup match against Manchester United.[4] Shortly afterwards, a roof was added to the western stand.[3] The club also purchased more land behind the northern end of the ground, with the intention of enlarging the stand and building a leisure centre. However, the club ran out of money during its construction and abandoned the scheme in 1984. As a result, the half-built structure was demolished and housing was built on that part of the site.[3] The club's lowest Football League attendance was set on 4 March 1986, when only 1,873 saw a 2–2 drawn with Lincoln City.[3]

The ground was completely rebuilt in 2001, with the pitch rotated ninety degrees from its original position and the ground moved away from adjacent housing.
[5] Because the work was not finished in time for the start of the 2001–02 season, Bournemouth played their first eight games at the Avenue Stadium in nearby Dorchester.[3] When Dean Court reopened with a game against Wrexham on 10 November, it gained its first sponsored name, becoming the Fitness First Stadium.[3] Although it was rebuilt as a three sided stadium with a capacity of 9,600,[3] seats were placed on the undeveloped south end in the autumn of 2005. On 24 February 2004 Bournemouth's James Hayter scored the Football League's fastest-ever hat-trick at Dean Court, scoring three goals in 2 minutes and 20 seconds during a 6–0 victory over Wrexham.[6] The club sold the stadium in December 2005 in a sale-and-leaseback deal with London property company Structadene.[7]

In the 2010–11 a temporary south stand was built, but was removed during the 2011–12 season after attendances fell. In July 2011 the stadium was renamed the 
Seward Stadium after the naming rights were sold to the Seward Motor Group.[8] Following Seward entering administration in February 2012, the ground was subsequently renamed the Goldsands Stadium in a two-year deal.[9] During the summer of 2013 a 2,400 seat stand was built on the undeveloped end of the ground as a result of the club's promotion to the Championship. In July 2013 it was named after former club striker Ted MacDougall.[10]

Further redevelopment[edit]

In August 2014, chairman Jeff Mostyn revealed that the club were looking at the possibility of redeveloping the stadium rather than moving to Matchams.[11] With a limited capacity of 11,464, the club were exploring the option of building a new, permanent stand and filling-in the stadium's corners should they continue to be successful in the Premier League. The naming rights changed once more in July 2015 when the stadium became the Vitality Stadium.[2]

In May 2016, Bournemouth announced that they would not be adding new capacity to its ground in time for the next Premier League season. The club has taken the decision to delay redevelopment plans following a meeting of its board. A statement from the Cherries blamed "ongoing negotiations with the club's landlord to purchase the stadium". The club had previously said improving the stadium's size was needed as "demand for tickets far outweighs our current capacity". Dean Court was the smallest ground in the Premier League.

In December 2016 the club announced plans to find a new site due to the ongoing issues regarding ownership of the ground.
In July 2017 the club confirmed it was looking to build a new stadium near the current site in Kings Park.

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